Samsung has launched Samsung Apps – the world’s first multi-device app store. The idea is to let content owners and app developers reach a greater audience with apps that are compatible with different devices: HDTVs, Blu-ray players, home theater systems and phones. Despite not having perfected the mobile apps store like Apple, Samsung pushed ahead and thought of something broader. Talk about having cajones, Time will tell if it was the right decision.

Samsung Apps is “the world’s first HDTV-based application store where users can download and purchase applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV – Content Service.” Internet@TV is a widget-based TV service powered by Yahoo’s Widget engine. Samsung is planning to have only free apps available at the time of Samsung App’s spring 2010 launch. Expect a wide assortment of apps, including video, information, lifestyle, games, and sports for download.